What does the DSA mean for online advertising and adtech?
By Pieter Wolters & Frederik Zuiderveen Borgesius
What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.


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