Average monthly active recipients in the DSA: definition, grey areas, and how to calculate?
The Digital Services Act designates VLOPs and VLOSEs based on their number of ‘average monthly active recipients’. How can and should online platforms calculate their number of ‘AMARs’? What role will embedded content and auto-completed search results play? And will the discounting of bots, scrapers and ‘double’ visitors lead to extra tracking of platforms’ recipients? This blog dives deep into the concept of average monthly active recipients.